Adam Levine is Launching His First Fragrance

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Adam Levine is Launching His First Fragrance
Oh man, another male celebrity jumping on the Eau de Parfum train. I guess that’s cool?

Maroon 5 singer Adam Levine will launch his first cologne, it’s called 222 and get this, it wont launch until May 2013. Mark it on your google calendar now, you might forget, or stop caring, whichever comes first.

Adam will be teaming up with ID Perfumes on the fragrance venture.

“Adam is a performer with tremendous charisma, both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so,” says ID Perfumes CEO Ilia Lekach.

I’m still trying to figure out what “222” means?

Anyways, the scent will come in both mens and womens versions, but hopefully it wont be “unisex” like Khloe Kardashian and Lamar Odom’s fragrance, “Unbreakable.”

What’s the tagline for a unisex fragrance? “For a man, who wants to smell like a woman…and vice versa?”

ID Perfumes also handles Selena Gomez’s fragrances and maybe Levine can channel some of Selena’s boyfriend’s fragrance success, because Justin Bieber’s “Someday” perfume made $3 million in its first three weeks of sales.

Levine’s fragrances will reportedly range in price from $36 - $65.

I guess it’s only a matter of time before Cee Lo Green gets his own fragrance.
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