Alexa Chung Designs Line for Madewell
March 1, 2010 by: BRIDGET DALY

She told StyleList at the launch, held at the Bowery Hotel in NYC, "I really love the brand and actually wear it, so it seemed like an easy-peasy choice.”
The collection is reminiscent of our school-girl days—cardigans, velvet shorts, blouses, and jumpers. Chung says Madewell’s “vision is kind of the same as mine. They like laid back styles, they like kind of relaxed clothes — classic, timeless things. So when they asked to collaborate, it was a perfect fit,” she said.
The collection hits Madewell stores in August, and price points begin at $59!
Check out some of Alexa’s looks from New York Fashion Week.
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