Alexander McQueen's "McQ" Line to Debut at London Fashion Week

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Alexander McQueen’s lower priced younger skewing diffuse line, McQ, will show for the first time at London’s Fashion Week in February 2012.

This is a big deal for Londoners, as this is the first major catwalk show for the brand and will coincide with the opening of a new four-story McQ flagship store opening in London’s exclusive Mayfair district.

The Fashion Week runway show will feature their autumn/winter 2012-2013 collection and will serve a preview for the clothing to land in the store opening later in the year.

McQ was launched in 2006 as a trendier more affordable version of the Alexander McQueen mainline designs. After McQueen’s death in February 2010, his assistant Sarah Burton took over as creative director of the fashion house.

Burton explained to this months British Vogue that McQ is very directly related to the overall Alexander McQueen brand and style.

“We have to define what it is and who she is. McQ should be about the things that are very connected to the roots of early McQueen, incorporating those house signatures that come from the street, but it has to be delivered in great fabrics, and great cuts."

Burton says she’s running the company as if Mr. Alexander McQueen himself were still alive and using his rules about designing.

“[McQueen] used to always say that you have to know all the rules to be able to break them.” She also adds, “We have an open studio, so a big room, and it's very visual. On the wall, there are just hundreds of images from all different kinds of periods and fabrics. Lee taught me to do things in a three-dimensional way."

Another designer who is heading for London Fashion Week is designer Stella McCartney who will head to London after nearly a decade of showing her line at Paris Fashion Week.

McCartney’s show at London Fashion Week will be a “one off special fashion presentation” to coincide with the launch of her “World Of Stella” collection at Selfridges, a new fragrance launch, and (like McQ) the opening of another Stella McCartney store in London.

For many years, the London Fashion Week was considered less than other fashion weeks like the ones in NY, Paris and Milan, but now it’s gaining more clout as Designers like McQueen, Stella McCartney and also brands like Burberry and Vivienne Westwood are returning to the London market.
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