Amy Winehouse Planning Perfume Launch

July 22, 2009 By:
Amy Winehouse Planning Perfume Launch

Want to smell like Amy Winehouse? We didn't think so, but she's set to release her own perfume anyway.

They want to capture her "smoky" look and smell. So they're going to capture the smell of crack and bottle it?

A source said: "Mitch is keen to license Amy's name to a perfume house. He has been in talks with manufacturers and contacted PR firms for advice.

"They want it to reflect her style with a classic smoky 1950s look and smell. Amy is keen to expand her brand and wants to get on the celebrity perfumes bandwagon while she can.

"They know her fans love to copy her style. Her trademark fashion and beehive hair-do were last year's must-have look."

Word of advice to Mitch and Amy's people: no one wants to smell like Amy Winehouse. No one wants to look like Amy Winehouse. Instead of trying to market a perfume that isn't going to sell, you should be concentrating on cleaning her up a little. She may be "clean" now, but she still pretty much looks wasted all the time. Just a thought. Would you want to smell like Amy?