Andy Roddick Named New Face of Lacoste for Men

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Andy Roddick Named New Face of Lacoste for Men
Tennis champ Andy Roddick is following in his wife Brooklyn Decker ’s footsteps by doing a little modeling of his own! He’s been named the new face of Lacoste as a spokesman for their men’s fragrance, Challenge.

Andy takes over for Hayden Chrisiansen, who previously repped the sporty brand. Roddick says in a statement, “I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge. This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.”

Christophe Chenut, CEO of Lacoste added, “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image.”

The fragrance, a mix of citrus and aromatic lavender, is available in stores now for $40-$60. Father’s Day is right around the corner!
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