Armani Exchange

Armani Exchange style, trends, fashion and news.
First Look at Rihanna's Second Capsule Collection for Armani
Earlier this year Rihanna launched her first ever designer collabortation with Armani jeans. She’s been acting as the face (and body) of the brand for over a year now, but made her first debut as a designer with her first ever capsule collection.

It was such a success that they are doing it again. Several of the sketches for the second collection have hit the internet and it seems like the new looks are straight out of Rihanna’s own wardrobe.
How to Guide: The Perfect Coachella Look
Coachella Music Festival is a hard place to dress for. It’s hot, it’s the desert, it’s camping, and did I mention it’s hot? How do you dress to impress with the long days and hot heat?

Modamob got the scoop on all things Coachella Fashion from Patrick Doddy, the Senior VP of A|X Armani Exchange.

His very wise words of wisdom, “Two things to avoid in the desert heat: leather and heals.”
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Rafael Nadal Poses Shirtless (again) for Armani Underwear Ads
Omigod an Athlete posing shirtless! Hold the presses, I've never seen this happen before. In other Athletes-being-naked-and-hot news, Spanish Tennis Pro Rafael Nadal is posing shirtless for new Armani Jeans and underwear ads.

I always thought Tennis was the least "hot" sport. I just assumed that Tennis was something rich dads played. Had I known that the Association of Tennis Professionals was hiding this Spanish underwear god from the world, I would have been interested in tennis a long time ago.

Nadal is replacing soccer star Cristiano Ronaldo as the face of Emporio Armani Underwear and Armani Jeans. Before Ronaldo, David Beckham was the face of Armani since 2008.
AnnaLynne McCord is Armani Exchange's StyleBrity
AnnaLynne McCord is putting her good sense of style to good use. She's been chosen to be Armani Exchange's first StyleBRITY.

Mccord was asked to style Armani Exchanges 2010 Holiday collection. She styled ten looks from the collection offering her tips on the best gifts for jock, the prep, the good girl and the bad girl.

Armani is hoping to get a new fan base by using Hollywood stars as stylists. Great idea!

You can see the Holiday collection by visiting A|X stores or on ArmaniExchange.com .
Cristiano Ronaldo Shows Off His Package in New Emporio Armani Ads
Cristiano Ronaldo and his sexy assets are featured in the latest Fall/Winter 2010-2011 ad campaign for Emporio Armani Underwear and Armani Jeans.

The ads will be seen on billboards and in magazines starting June 13.

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The sexy pics of Ronaldo's hefty package were shot in Madrid and a short film will also be released sometime in September. It will be an online commercial of Ronaldo showing off the Armani clothes.

Let's be honest, we don't really care for the clothes, it's his abs we all care to see.

Cristiano Ronaldo: From Kim Kardashian to Russian Model

Meanwhile, Ronaldo's rumored girlfriend, Russian supermodel Irina Shayk has also landed a lucrative Armani Exchange campaign.

If you guys recall, Ronaldo and Shayk were spotted on a boat together for five days in Corsica last month.
Get Katie Cassidy's Look
Melrose Place star, Katie Cassidy was spotted wearing one of our favorite winter must haves: The wool bomber jacket.

These jackets are a great alternative to the Leather Bomber we all love but have probably worn one too many times.

Luckily for you, we found some great trendy jackets, including the Armani Exchange one seen on Katie. Pair these with a scarf, your favorite boots, and you will look effortlessly ready to brave the cold.

Armani Exchange Tweed Bomber Jacket as seen on Katie, now on sale for $99 at armaniexchange.com

Charlotte Russe Tweed Bomber Jacket $34.99 at charlotterusse.com

Coffee Shop Bomber Coat $88 at nordstrom.com

H81 HERRINGBONE TOGGLE JACKET ($42.90) at Forever21.com
A|X AIDS Tee Available Online
Have you always wanted to do some philanthropy and charity work but don’t find the time? Well, Armani Exchange partnered with the charity dance4life to promote global youth HIV/AIDS prevention awareness by launching a limited edition tee designed by Armani himself.

The tee will hit all A|X stores in the US and online at armaniexchange.com. The shirt will retail for $32 and 100% of the profits from the sale of the tee will benefit dance4life’s HIV/AIDS education initiatives.

HIV/Aids awareness and prevention through education has never been more necessary than it is today. Almost half of the 6,800 people who contract HIV each day are under 25. Young people are our future and dance4life uses it’s programs to strengthen their voice and empower them to take action against this pandemic.

Hundreds of young people participate in the dance4life school projects and they are in turn supported by the music business, DJs, companies, organizations, communities and world leaders to help them accomplish their goals.

With that being said, this t-shirt should be on your holiday shopping list. What could be better than giving people a cute tee, and having 100% of the proceeds benefit your peers?

For information about dance4life and how to get involved, go to www.dance4life.com.
David and Victoria Beckham Unveil New Armani Ads
The world's sexiest couple has stripped down to their underwear and taken photos for our viewing pleasure.

Victoria Beckham and her hot hubby David Beckham have unveiled their ads for Emporio Armani’s Autumn/Winter 2009-10 underwear campaign.

The ads will appear not only in fashion magazines, but also on major billboards in cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo starting this month, reports Showbiz Spy.

The campaign was shot in Milan by Mert Alas and Marcus Piggot. Aside from the Beckham's, who else would you love to see strip down for Armani Underwear?
Victoria Beckham Unveils Armani Underwear Ad in NYC
 Image by wenn.com
New Yorkers got a special treat this morning, a 20 foot tall photo of Victoria Beckham in her underwear.

Posh unveiled her new Armani Exchange photo on the famed main floor of Macy’s Herald Square, in New York City this morning, and dozens of fans gathered to see the fashionista in her undies.

Victoria was named the new face (and body) of Armani and will be stripping down in lace undies for the fashion giant until 2012.

Victoria isn't the only Beckham to strip down for Armani either, last year her sexy hubby David Beckham raised temperatures with his steamy underwear ad.

What do you think of Posh's new ad? Love it or hate it?
Armani Makes Time For Style With New Watch Line
Accessories this season don’t stop at bracelets and earrings. Watches are making a huge comeback on the style circuit, and any fashionista in the know is adding a classic time piece to their wardrobe.

The stars were out in full force last night to attend the launch of Armani Exchange watches at an exclusive party on the SLS Hotel Rooftop in Los Angeles.

Lindsay Lohan, Eva Longoria , Vanessa Minnillo, Ludacris, Nicky Hilton, Jaime King, Mario Lopez, Estella Warren,Sean Faris, 90210's Adam Gregory, Taryn Manning and Dancing with the Stars' Maksim Chermkovskiy were among the many celebrities that took a turn spinning the oversized A|X watch wheel in the hopes of winning prizes including $500 Armani Exchange gift cards, A|X watches and more.

Guests enjoyed specialty cocktails by SVEDKA, with some theme-appropriate names like the Time Capsule and Digital Diva.

A|X watches are available at Armani Exchange stores nationwide and at ArmaniExchange.com. Prices are between $110-$180.

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