Armani Exchange
Armani Exchange style, trends, fashion and news.

It was such a success that they are doing it again. Several of the sketches for the second collection have hit the internet and it seems like the new looks are straight out of Rihanna’s own wardrobe.
April 4, 2012

Modamob got the scoop on all things Coachella Fashion from Patrick Doddy, the Senior VP of A|X Armani Exchange.
His very wise words of wisdom, “Two things to avoid in the desert heat: leather and heals.”

I always thought Tennis was the least "hot" sport. I just assumed that Tennis was something rich dads played. Had I known that the Association of Tennis Professionals was hiding this Spanish underwear god from the world, I would have been interested in tennis a long time ago.
Nadal is replacing soccer star Cristiano Ronaldo as the face of Emporio Armani Underwear and Armani Jeans. Before Ronaldo, David Beckham was the face of Armani since 2008.
October 11, 2010

Mccord was asked to style Armani Exchanges 2010 Holiday collection. She styled ten looks from the collection offering her tips on the best gifts for jock, the prep, the good girl and the bad girl.
Armani is hoping to get a new fan base by using Hollywood stars as stylists. Great idea!
You can see the Holiday collection by visiting A|X stores or on ArmaniExchange.com .

The ads will be seen on billboards and in magazines starting June 13.
Top 10 Reasons Why Girls Should Watch the World Cup
The sexy pics of Ronaldo's hefty package were shot in Madrid and a short film will also be released sometime in September. It will be an online commercial of Ronaldo showing off the Armani clothes.
Let's be honest, we don't really care for the clothes, it's his abs we all care to see.
Cristiano Ronaldo: From Kim Kardashian to Russian Model
Meanwhile, Ronaldo's rumored girlfriend, Russian supermodel Irina Shayk has also landed a lucrative Armani Exchange campaign.
If you guys recall, Ronaldo and Shayk were spotted on a boat together for five days in Corsica last month.
January 4, 2010

These jackets are a great alternative to the Leather Bomber we all love but have probably worn one too many times.
Luckily for you, we found some great trendy jackets, including the Armani Exchange one seen on Katie. Pair these with a scarf, your favorite boots, and you will look effortlessly ready to brave the cold.
Armani Exchange Tweed Bomber Jacket as seen on Katie, now on sale for $99 at armaniexchange.com
Charlotte Russe Tweed Bomber Jacket $34.99 at charlotterusse.com
Coffee Shop Bomber Coat $88 at nordstrom.com
H81 HERRINGBONE TOGGLE JACKET ($42.90) at Forever21.com
December 3, 2009

The tee will hit all A|X stores in the US and online at armaniexchange.com. The shirt will retail for $32 and 100% of the profits from the sale of the tee will benefit dance4life’s HIV/AIDS education initiatives.
HIV/Aids awareness and prevention through education has never been more necessary than it is today. Almost half of the 6,800 people who contract HIV each day are under 25. Young people are our future and dance4life uses it’s programs to strengthen their voice and empower them to take action against this pandemic.
Hundreds of young people participate in the dance4life school projects and they are in turn supported by the music business, DJs, companies, organizations, communities and world leaders to help them accomplish their goals.
With that being said, this t-shirt should be on your holiday shopping list. What could be better than giving people a cute tee, and having 100% of the proceeds benefit your peers?
For information about dance4life and how to get involved, go to www.dance4life.com.
July 2, 2009

Victoria Beckham and her hot hubby David Beckham have unveiled their ads for Emporio Armani’s Autumn/Winter 2009-10 underwear campaign.
The ads will appear not only in fashion magazines, but also on major billboards in cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo starting this month, reports Showbiz Spy.
The campaign was shot in Milan by Mert Alas and Marcus Piggot. Aside from the Beckham's, who else would you love to see strip down for Armani Underwear?

Image by wenn.com
Posh unveiled her new Armani Exchange photo on the famed main floor of Macy’s Herald Square, in New York City this morning, and dozens of fans gathered to see the fashionista in her undies.
Victoria was named the new face (and body) of Armani and will be stripping down in lace undies for the fashion giant until 2012.
Victoria isn't the only Beckham to strip down for Armani either, last year her sexy hubby David Beckham raised temperatures with his steamy underwear ad.
What do you think of Posh's new ad? Love it or hate it?
April 16, 2009

The stars were out in full force last night to attend the launch of Armani Exchange watches at an exclusive party on the SLS Hotel Rooftop in Los Angeles.
Lindsay Lohan, Eva Longoria , Vanessa Minnillo, Ludacris, Nicky Hilton, Jaime King, Mario Lopez, Estella Warren,Sean Faris, 90210's Adam Gregory, Taryn Manning and Dancing with the Stars' Maksim Chermkovskiy were among the many celebrities that took a turn spinning the oversized A|X watch wheel in the hopes of winning prizes including $500 Armani Exchange gift cards, A|X watches and more.
Guests enjoyed specialty cocktails by SVEDKA, with some theme-appropriate names like the Time Capsule and Digital Diva.
A|X watches are available at Armani Exchange stores nationwide and at ArmaniExchange.com. Prices are between $110-$180.
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