Bebe Launches All-New PH8 Stores

November 13, 2009 By:
Bebe Launches All-New PH8 Stores

PH8 is Bebe’s newly launched retail concept set to replace BEBESPORT stores throughout the US and Canada on November 14th.

PH8 (pronounced ‘fate’) is an active-inspired sportswear collection that extends way beyond the gym. The look is effortless sexy, modern & hip and is designed for the busy on-the-go woman as she weaves her way through her varying lifestyle activities. PH8 works anywhere – at the gym, after the gym, jaunts to the farmer’s market, a quick lunch with friends, an afternoon coffee with the ‘girls’. It’s also the perfect way to dress when traveling.

The PH8 collection includes clothing, accessories, bags, shoes and jewelry and is competitively priced from $19 to $139. PH8 President Tara Poseley has described PH8 as a total lifestyle concept that differentiates itself from being just another casual apparel store. “The collection speaks to a total lifestyle and is targeted toward a woman who doesn’t want to look like she is trying too hard to be sexy …but she has an effortless attraction about her that exudes confidence and a sense of playfulness.”

Starting tomorrow, Bebe Sport stores around the country are reopening as PH8--and we got an exclusive look of the new sporty-chic line today!

PH8 stands for balance, and the collection includes shoes, bags, jewelry, and clothes that still have a Bebe Sport aesthetic--and price point!--but with a more sophisticated feel. Think featherweight, monotone backpacks with substantial hardware; drapey, sequin-encrusted sweatshirts; and bib necklaces that look handmade.

Happy shopping!