Beyonce Celebrates Launch of Heat!

Last night, Beyonce celebrated the launch of her very first fragrance, Heat with her family and close friends. Her husband Jay-Z and friends Usher, Michelle Williams, and Sherri Shepard were all there to support B.

In true diva fashion, Beyoncé painted the city red by having the Old Tiffany & Co. building outside of Union Square illuminated in bright, fiery red lights to capture the spirit of her perfume.

The scent is described as being feminine and irresistible. Smells like it’s perfect for Valentine’s Day.

Heat retails from $49.00-$59.00 and is available at Macy's