Beyonce Launches First Fragrance

December 18, 2009 By:
Beyonce Launches First Fragrance

Beyonce has finally jumped on the fragrance bandwagon! Her premiere signature perfume is completed, but won’t hit stores until February. The singer named her product Beyonce Heat, and says she’s very proud of it.

“I’m so happy with it,” Beyonce tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”

So how did she come up with the name? Beyonce says, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.”

“I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.”

She also says she was involved in the entire process of creating the fragrance. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” says Beyonce.

Beyoncé Heat includes notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores this February!