Beyonce Unveils House of Dereon Spring '12 Campaign

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In case you didn’t know, Beyonce has her own clothing line called House of Dereon that she jointly created with her mother. Beyonce just released the Spring ’12 ad campaign and it features her own face, like BAM, this is Beyonce’s clothing line, in case you ever forget.

Beyonce’s cover-girl esque ad campaign features the singer fresh faced in a green bustier style dress with bronze studs and a wrist full of wood carved bangle bracelets.

The lookbook for the collection is actually in video form, a sort of moving look book if you will, and the soundtrack is courtesy of Beyonce, of course.

If you are wary of pop stars designing clothes, have no fear with Beyonce. House of Dereon is incredibly cute and wearable.

The collection is full of blousy tanks paired with highwaisted floral skirts. Peach tea-length dresses. Floor length halter maxis. Lots of studs, zippers and heavy metal detailing. The collection seems incredibly inspired by Beyonce’s personal style meets her sister Solange’s funky hipster style.

Though this is Beyonce’s clothing line we’re talking about, so it’s not short on bootylicious get-ups like a tank mini dress in black mesh (Yeah, like vintage Destinys Child bootylicious) and some faux leather harem pants jumpsuit.

The whole collection is what would happen if Top Shop got more fabulous.

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