Britney Spears Re-Signed as Face of Candie's

Candie's must have been very happy with their sales while having Britney Spears as the face of their brand because they have decided to resign her for a second consecutive year.

Commenting on the partnership, Britney Spears stated, “I had a great experience working with Candie’s and Kohl’s last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Candie's is exclusively sold at Kohl’s Department Stores and Spears will be in their marketing campaigns throughout 2010.

Julie Gardner, Kohl’s executive vice president and chief marketing officer, stated, “We are excited to have Britney Spears represent the Candie’s brand for another year and are confident this year’s campaign will be another success. Our customers embraced Britney as the face of Candie’s and know they can count on the brand to deliver quality and style at a great value.”