Bruce Willis Launching Signature Fragrance

April 15, 2010 By:

Bruce Willis seems like too much of a badass to wear cologne, but we guess even he has a softer side. The Cop Out star is the latest celebrity to try his hand at a fragrance.

According to WWD, Willis has signed a deal with German cosmetics maker LR Health & Beauty Systems, and will launch his first scent this July throughout North, Latin and South America, China, Japan and India.

Maybe he got the idea from his ex Demi Moore, who was just announced as the face of Helena Rubenstein’s perfume Wanted. No word on what it’ll smell like, but knowing Bruce it’ll be a real manly scent!