Chanel Launches New Coco Noir Fragrance

August 10, 2012 By:

Chanel, maker of perhaps the most iconic perfume ever, Chanel No.5 (which I always thought smelled like an Avon grandma perfume, but I am an unsophisticated rube), has announced that it will release it’s third fragrance named after house founder Gabrielle “Coco” Chanel, called Coco Noir.

The scent was described as a "luminous, transparent oriental," just like the Coco scent, according to Christopher Sheldrake, perfumer for Chanel, and it was developed by the company's master perfumer, Jacques Polge.

The scent has top notes of grapefruit and Calabrian bergamot; a heart of rose absolute, rose essence, jasmine absolute, narcissus and rose geranium leaf, and a drydown of Brazilian tonka bean, Venezuelan tonka bean, Indonesia patchouli, New Caledonian sandalwood, bourbon vanilla and white musk frankincense.

That’s a lot going on, and more than most average noses can sense. Feel free to do that thing in the perfume aisle where you spritz the white paper stick and wave it around, smiling elatedly, even if you don’t know what the hell Calabrian bergamont should even smell like.

A picture of the bottle, in the classic rectangular Coco shape, and echoes Lady Gaga’s upcoming Fame fragrance—black bottle, gold accents, mysteeeriousness—but Chanel is pushing their fragrance out about a month earlier than Gaga, on Auguts 17th.

Odd to see what looks like conspicuous piggy-backing from a brand like Chanel, but I suppose Gaga really is that big.