Inside Chanel's Supermarket Runway Show

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Inside Chanel\'s Supermarket Runway Show
Image by: 
WireImage / Dominique Charriau



This may look like your average grocery store…


Image via Getty Images/Francois Durand

 

…but it’s not.


Image via Getty Images/Francois Durand

 

Those aren’t ladies looking at vegan frozen burritos…


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…those are MODELS...


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MODELING.


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And those aren’t your average soft drinks…


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... those are CHANEL BRAND refreshments.


Image via Getty Images/Francois Durand

 

We assume they’re rather tasty.


Image via Getty Images/Francois Durand

 

Everything’s yummy and fat free in the Chanel Supermarket.


Image via Getty Images/Francois Durand

 

Hologram leggings can be found on aisle 1.


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There’s a special on statement sweaters.


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Fuzzy jackets are marked down for a limited time.


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Cinched waists, aisle 9:


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Paillettes are marked down this weekend only!


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Knits are buy one, get one free for rewards members.


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Added Bonus: the Chanel Supermarket is where Kendall Jenner shops.


Image via Getty Images/Francois Durand

 

Wondering what happened to all those CHANEL-branded goodies? After the show, it was announced that attendees could take a thing or two -- which they accepted gratefully.

 

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