Coco Chanel

 Image by wenn.com

Karl Lagerfeld thinks Coco Chanel would hate what he's done with the company.

How to run a company according to Lagerfeld means, saying "screw you" to the person that gave you your job.

"I have it in my blood," says the flamboyant designer, "When I was asked to Chanel, it was not trendy at all. I made something of it because I was given total freedom by the owner. What I do Coco would have hated. It's my job to keep Chanel updated."

When Lagerfeld took over Chanel, the owner said, "I'm not proud of the business. If you can make something, OK. If not, I'll sell it. What I did, [Coco Chanel] never did....The label has an image, it's up to me to update it."