Dakota Fanning's Marc Jacobs Perfume Ad Banned For Being Too Racy

Dakota Fanning’s “Lolita” perfume ad has been banned by the UK group Advertising Standards Authority (ASA) on the basis that the ad seems to “sexualize a child.”

For everyone who thinks this ad should be banned, they’ve obviously never seen ‘Toddlers in Tiaras.’ I’m pretty sure the tagline for that show is “let’s sexualize a child.”

The ASA claims, “We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.”

Ok so she’s holding a giant flower perfume bottle in between her legs. I’ll admit, I gasped the teeniest bit when I saw the "Oh Lola" ad, but this is Marc Jacobs, he’s always ironic and always edgy. What did you expect? Dakota Fanning looking over her shoulder while wearing a comfy sweater while the perfume bottle is superimposed near her head with a tagline that reads, "Oh Lola! For good girls who want to smell like a flower!"

Additionally, the name of the fragrance is “Oh, Lola!” and Jacobs claims that Fanning is the modern day “Lolita.”

“I knew she could be this contemporary Lolita, seductive yet sweet,” said Jacobs recently.

Lolita is a literary figure from a novel by Vladimir Nabokov about a middle-aged man’s sexual obsession for a 12-year-old girl. Ok, so that’s a little bit cray.

The ASA bashes Marc Jacobs for the ad: “It’s frankly shocking that any advertiser can think it appropriate to try to create an image of a “contemporary Lolita” to sell its products. There is huge parental concern about the over-sexualization of children.”

The ASA ads, “We understood the model was 17 years old, but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.”

“Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense.”

The perfume was made by the global beauty brand, Coty, who defends the ad says, “It did not show any private body parts of sexual activity. The giant perfume bottle was provoking but not indecent.”

David Cameron, the Prime Minister of the UK says, “There is a growing tide of concern up and down the country among parents who, like me, are concerned about our children being exposed to inappropriate advertising and sexual imagery and growing up too early.”

Hide yo kids. Hide yo wife. Marc Jacobs is trying to sell perfume