It's called the " all Adidas " campaign because, says the company, it "show that when you love the game, whatever the game you put your all into it."
"All Adidas is the biggest campaign we have ever executed," says Erich Stamminger, member of the Executive Board responsible for Global Brands. "Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."
The big names aren't the only ones getting hype. The soundtrack for the commercial is by Justice, which has a cult following. It's taken from their upcoming album, 'Civilization', which won't be released until April 4th.
The commercial was just released and it’s really cool! Aside from Becks and Perry, it also features soccer god Lionel Messi and NBA star Derrick Rose. Check it out below!