David Beckham Smolders in London to Debut His H&M Collection

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I really should just call these stories, “David Beckham doing things” because I will read anything or look at any photo if David Beckham is in the headline.

Beckham celebrated the official launch of his underwear line at H&M Regent Street in London, England today.

For starters, let’s talk about what he was wearing to the launch event. Beckham has been rocking the studly pompadour look lately and while it’s reminiscent of that movie “Grease,” I’m totally okay with it. Summer Loving? Fine with me.

He paired his well-coifed hair with a taupe cardigan over a button down shirt, some ripped jeans and leather boots. It’s like “Brokeback Mountain” meets “guy modeling Abercrombie” meets “Christmas In The Hamptons.” Everything is perfect.

Now, let’s talk about his collection for H&M. The commercial for the collection will air during the superbowl but thanks to the internet it has debuted online and features 360-degree aerial shots of David Beckham in tighty whites. Before I forget, God Bless the marketing and advertising team at H&M.

According to Beckham, “My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result.”

The collection hits stores this Thursday and features not only underwear but also briefs, boxers, tanks, T-Shirts, pajamas, and long johns.

David Beckham reveals why he chose to do this collection and simply says, “I love underwear.”

Oh Beckham, we love you and you love underwear and so we’ll buy your boxer-briefs exclusively at H&M. Happy early Valentines Day, world.
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