David Beckham's Sexy Ad Campaign For New Fragrance

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David Beckham\'s Sexy  Ad Campaign For New Fragrance
David Beckham\'s Sexy  Ad Campaign For New Fragrance
David Beckham\'s Sexy  Ad Campaign For New Fragrance
How is it possible for someone to be so perfect? Yes, I’ve mentioned this over and over and over again, but it doesn’t hurt to mention it just one more time. David Beckham is flawless!

Becks was photographed looking sexy as always while shooting the ad campaign for his second fragrance. Beckham will release his new cologne David Beckhan Homme this September as his first solo scent. He’s teamed up with wife Victoria in the past to create several fragrances for men and women. His 2006 fragrance Instinct brought in $60 million in sales.

If you want to imitate Beck’s style, David says “Whether you’re going for a rugged look, or want to look a bit rough but still in a cool, clean way, or whether you just want to go for a clean, sharp look, I think it’s always important for a man to look after himself. It’s something that I’ve always done and that I will continue to do.”

Besides the fact that that quote is really confusing (cool, clean, rough? what's he talking about?) David really pioneered that whole metrosexual trend of simultaneously looking like a GQ model but also like you know your way around heavy machinery. No other man has been able to achieve that delicate balance like Beckham, well I’d say Hugh Jackman comes in a close second. Beckham describes the cologne as “more of a masculine scent” that takes his old fragrance, “up a level.” David Beckham Homme will be a citrus-based scent with hint of ginger, pine and fiery pepper.

“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” Steve Mormoris, senior vice president for Coty Beauty, tells WWD.

The perfume will launch with cosmetics brand Coty Beauty who says the fragrance will enhance “David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise.”

As long as he does that squinty eyed glare in all the promotional photos for the fragrance and outsells Bieber's ridiculous scent, we’re good to go.
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