Dolce & Gabbana is Ending Its D&G Line

 Image by wenn.com

After 20 years of producing the edgier more youthful D&G brand, Italian fashion house designers Domenico Dolce and Stefano Gabbana have decided to call it quits on D&G.

The Dolce & Gabbana brand is known for their glamorous Mediterranean style and wants to focus on enriching their top brand offer and will incorporate the D&G designs into the signature line.

“For the upcoming seasons, D&G will become part of Dolce & Gabbana, giving even more strength and energy to our collections,” the design duo released in a statement.


“To us, it’s like going back to when we began our adventure: full of ideas. We have a lot of new projects to start in the same way as many years ago when D&G was born.”

Dolce & Gabbana launched D&G in 1994 to keep up with younger customers at a slightly less-expensive price point.

The brand just presented it’s final Spring 2012 D&G collection at Milan Fashion Week which featured colorful silks, gold jewelry, and micro tunic-style dresses in bright greens and pinks. The brand showed amongst other top European designers like Giorgio Armani, Gucci, Prada and Roberto Cavalli during Milan Fashion Week.

Their last collection for D&G featured heavy use of the foulard, which is like a giant handkerchief. The silk foulard is used to change the shape of an outfit as “either soft or made tighter by a foulard winding itself sensuously around the body.”

Although they are getting rid of the D&G line, the brand will sell their new Dolce & Gabanna collection online. Now you don’t have to live in one of the metropolitan cities that house a Dolce & Gabbana store to shop the brand.

“It’s a retail channel we are very interested in, because it gives everybody the chance to experiment with the Dolce & Gabbana world. You don’t have to live in a big city – you just have to own a computer.”

Out with the old (D&G) and in with the new (online shopping!)

Stefano ads, “Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online.”

The company faced a 13% drop in wholesale sales in 2009, as the worlds sagging economy did not have a demand for luxury goods. Hopefully by stopping production on their second tier range and launching the new online shopping they can recharge the brand.