Eddie Cibrian Strips Down for Another Ad Campaign

Word must’ve got out that nothing sells products like half naked Eddie Cibrian, because here he is again, shirtless and selling towels. Luxury towels. Eddie Cibriain has stripped down again for Charisma, modeling the brand’s line of soft towels. The photo shoot is for the company’s 2012 ads, and was shot at a private residence in Los Angeles.

And speaking of private, the actor tells People: “You have a lot of people on the photo shoot looking at you.”

But Eddie refuses to believe that the gawking has anything to do with his pecs.

“[They’re] going, ‘Oh that looks wonderful, that’s unbelievable…those [towels] look great. I realized it was all about the product and not about me.”

Oh yeah, because people are just so into towels. You’re not fooling anyone with your modesty, Eddie Cibrian!

Cibrian appears in the upcoming Tyler Perry movie, Good Deeds.

Meanwhile, Eddie’s ex, and ‘Real Housewives of Beverly Hills’ star Brandi Glanville, says it’s only a matter of time before he cheats on his current wife, LeAnn Rimes.

“They won’t be together forever,” Glanville says. Cibrian famously cheated on Brandi with Rimes while they were married.

“He will be with her until he cheats again.”

The model also recently admitted to slashing Cibrian’s tires upon finding out about the affair: "I just took the tires and I put the knife into his motorcycles,” Brandi said on a reunion show for ‘The Real Housewives’. “Then I told him, 'Don't ride them, because you're probably going to get hurt.'"