Elisabeth Hasselbeck Launches NFL Maternity Line
June 29, 2009 by: BRIDGET DALY

Reebok hand picked The View co-host as the face of the new line designed specifically for those who have a bun in the oven.
Elisabeth tells WWD, “The NFL has a tremendous amount of female fans. Watching a game can be a real family bonding experience, and I can tell you that the women behind the games are truly the most intense of the fans.”
The shirts will feature sayings like “#1 Draft pick” and “Kicker” across the belly. Reebok’s NFL women’s product manager says, “We realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant.”
The $15 to $17.50 shirts will launch during the fall 2010 football season. We love it!
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