Emma Watson to Bring Fresh Spirit to Lancome

Emma Watson has announced that she will be the new face of Lancôme. That makes her the brand’s youngest ambassador to date.

Emma is following in the footsteps of other A-list actresses like Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement.

“We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.”

Having a 20-year old endorsing a more mature brand will definitely bring a fresh spirit to Lancôme. When I think of Lancôme, I think of my mom and aunts who love Lancôme’s anti-wrinkle creams. So I don’t know about a girl who probably doesn’t even know what a wrinkle is promoting their products.