Consumers Don't Like Celebrity-Endorsed Products

Now this is interesting! Most retailers think that celebrities endorsing their products will get suckers like us to buy it, but they better think again!

A new study reveals that those companies are actually wasting their money by paying these celebs millions of dollars. Yeah, they're better off lowering their prices rather than wasting millions on celebrities.

Adage.com reports that all the ads that aired in the first 11 months of 2010 with “celebrity endorsements were largely ineffective and failed to yield the benefits popular wisdom promises.”

The article also states that the times they are a-changin' and consumers are actually more influenced by their own friends than lame celebs. “Today's consumer is more likely to be influenced by someone in their social network than a weak celebrity connection,” the article states.

This actually makes sense! People don't want to be pushed by celebrities to buy a product they have probably never used. Instead, they want to actually know if the product is effective and the best way to know is by friends who have actually used the products.