Eva Longoria Debuts New Fragrance

Eva Longoria is the next in the long line of celebrities who have a signature fragrance. The Desperate Housewives star will debut her new scent in April of 2010, called Eva by Eva Longoria.

The fragrance features top notes of citrus, neroli, bergamot tea and aldehydes. The heart notes include sheer jasmine, muguet, violet and freesia, and the scenes features base notes of skin musk, amber and sandalwood.

She tells WWD , “I never knew how complicated it was to create a unique scent that hasn’t already been done. But I enjoyed the process. [I wanted] to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

Jerome Falic, chief executive officer of Duty Free Americas, parent company of Hollywood, Fla.-based Falic Fashion Group, says Eva was closely involved with the scent’s creation.

“Eva was involved from Day One with all aspects of the project,” said Falic. “At the end of the day, it’s about Eva. She wanted something different, so we designed quite a few different [versions].”

“I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Longoria Parker. “But I enjoyed the process.”

The fragrance will come in a 1.7-oz. version for $45 and a 3.4-oz. version for $58. Industry sources estimate the scent could generate upward of $15 million in first-year retail sales volume.