“Did it hurt when you fell from heaven? Cuz girl you’re an angel.”
That’s how I imagine the meeting went when Eva Mendes signed on to be the new face of Thierry Mugler fragrance, Angel.
The Thierry Mugler Angel ads feature an angelic and intergalactic Mendes sporting a bottle of the Eau De Toilette. The first ad has Mendes in a sexified version of the Alice in Wonderland blue frock while she holds a glowing bottle of the perfume.
The second ad spotlights Mendes in a sparkly Jessica Rabbit type dress with rays of light emanating from her back like angel wings.
Naomi Watts had been the first face of Angel in 2008 after 17 years of Mugler refusing to attach a face to the fragrance.
A spokesperson for Mugler tells us why they made the change from Naomi Watts to Eva Mendes, “While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to re-ignite the enticing and explosive dimensions of the fragrance with the sultry Mendes through her obviously flawless physical beauty is in perfect harmony with the artist’s aesthetic canon.
Ms. Mendes mesmerized Mugler with her independence, determination and humor.”
This is not the first time Mendes has posed for a perfume. She was featured in the Calvin Klein Secret Obsession perfume ads, which were banned in the US because the ads show a naked Mendes, covered with nothing more than a bottle of perfume. Whoops.