New Express Line Mixes Safety With Fashion

Women’s clothing store Express is mixing fashion with safety for their new collection.

They’ve teamed up with a group of celebs and partnered up with RADD (Recording artists, Actors and Athletes Against Drunk Driving) to create awareness amongst teens on the dangers of texting while driving. Always a big no-no!

The ad campaign features young Hollywood talent including Ciara, Jesse McCartney, Scout Taylor-Compton and Brea Grant, who wear the shirts that read: “HIT THE ROAD. TXT L8R.”

The collection can be found exclusively at Express in the Fall, and the campaign will bring a relevant and cool vibe to a very serious issue facing this demographic.

We love it! Fashion forward with a cause! Can’t beat that!