Jay Z Announces Partnership With Pharrell's Line, Billionaire's Boys Club

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Jay Z Announces Partnership With Pharrell\'s Line, Billionaire\'s Boys Club
Jay-Z's clothing line, Rocawear has just teamed up with Pharell's fashion house, Billionaire Boys Club.

Jay-Z tweeted, "Partnering with @4real4rell on BBC."

Billionaire Boys Clubs touts clothing that make you look like you spent a lot of money to look that casual and that maybe you're also good at skateboarding and smoke a lot of weed.

Currently you can only purchase the exclusive BBC line at their NY flagship store, at elite boutiques, or at Fred Segal.

Rocawear, on the other hand, just hearing that name always makes me think of oversized denim shorts for men, fleece vests and shirts that say "Hard Knock Life."

Rocawear has traditionally been sold at stores like Macy's. But for all the Pharell fashion fans, no worries, you're favorite upscale street urchin styles are not going to "sell out" now that they've joined forces with the music mogul. In 2007, Jay-Z sold the rights to Rocawear for $204 million to the Iconix Brand Group, but he still remains in charge of product development, marketing, and licensing.

Jay-Z's business savvy combined with Pharell's general coolness could mean big things for the Billionaire Boys Club.

According to GQ.com, the hip-hop stars will work "as a tandem" to capitalize on "Jay-Z's business prowess and Pharrell's creativity."
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