Charlotte Casiraghi Launches New Gucci Campaign

July 31, 2012 By:

Though all eyes have been on other royals this Olympic season (Kate's pants! Zara's pony skills!), Charlotte Casiraghi just launched a new Gucci campaign and made Vanity Fair's International Best dressed list.

The absurdly gorgeous Charlotte is pictured lounging about a fancy looking living room (foyer? tea room?) in a cuffed collared shirt, rolled up jeans and loafers.

Her threads in another shot--black satiny pants, darker loafers and another collared shirt--are also very close to her grandmother Grace Kelly's casual uniform.

The set, photographed by Inez van Lamsweerde and Vinoodh Matadin, is part of a campaign made up of Charlotte shots by four photographers and will be released over the next two years.

Earlier in the year, Charlotte was shot by Peter Lindbergh with her pony in a more colorful, gypsy-esque set (even the pony had a hat). These new black and white shots have been released amid rumors that Charlotte is too smart for modeling, and only did it for cash to keep flying her horses to and from exotic locales.

Stephane Bern, a journalist who says she's pretty tight with the royals, told The New York Times: "She has absolutely no interest in being a model, she's much too intelligent for that. But competing in horse competitions costs a lot of money.

You have to transport your horses one day to Dubai, the next day to Spain, pay for their care, the trainer. Gucci helps by writing checks with lots of zeros."

Tough times, when royalty has to turn to modeling for Gucci to pay for horse transport.