James Franco For Gucci

 Image by Towleroad

James Franco has been announced as the new face of Gucci by Gucci, their newest men's fragrance.

  He follows a long list of hotties who have recently endorsed colognes, including Justin Timberlake for Givenchy, and Patrick Dempsey for Avon.  The Gucci fragrance will launch in the fall. 

Side note: He looks absolutely amazing in the pic and in case you are wondering this is not the ad shot by Gucci.