Gwyneth Paltrow in New Coach Ad Campaign

While most high fashion brands are going with super young faces to front their brands (i.e. Mila Kunis for Dior and Ashley Greene for DKNY) Coach has gone with an old standard for their spokesmodel... Gwyneth Paltrow.

While I think Paltrow would hate that I called her an "old standard," you can't deny that she, like Coach, is timeless, ageless, and beloved by people over the age of 33. C'mon, Coach knows it's place in the marketplace, it's a "ladies" brand.

After modeling for the brand in the fall, Paltrow is back for their Spring 2012 campaign and looks sunny, and fun and very much like the girl-next-door, if that girl never aged due to daily yoga and health cleanses and lived in the same house for ever.

In one ad she poses with a large red Coach purse in a ponytail and white-tee and looks super casual, like hey girl, just hanging out with my coach purse, nothing to see here.

In the second ad she poses with not one, but two different coach purses. Two purses on the same strap, is this catching on? It's weird but Gwyneth is smiling about it, so I guess this is a thing now?

The ads were shot on a rooftop in New York, but what casual luxury chain doesn't shoot their ads on a rooftop in NY? However, these photos will never see the light of day in America (well, except on the internet) the campaign is only for international magazines.