Gwyneth Paltrow has a lifestyle newsletter called goop. Goop is a place where she tries to make you feel bad about not being organic, teaches you how to wrap sh-t in seaweed and promotes juice cleanses, among other things.
Anyways, goop has always been something of an advice column and a collection of lifestyle stories and suggestions, but now the site is going to start selling clothes, home décor, and beauty products.
The first goop item for sale is the goop tee.
Created in partnership with Kain Label, the simple white t-shirt features black piping on the shoulder and sides and retails for $90. It boasts itself as being "the perfect tee."
Assuming you spend $90 on a PLAIN WHITE T-SHIRT, Paltrow’s only bit of style advice is, “we like to wear ours untucked.”
Oh thanks, Paltrow! I had NO IDEA how to wear a t-shirt!? Untucked from what? My underwear!? Ugggg.
Anyways, this limited edition top is only available in the US and each week goop will introduce another new exclusive item.
A lot of people are up in arms about this $90 shirt, but that’s nothing compared to The Row.
The Olsen’s twin’s expensive label The Row has a plain t-shirt that retails for $290. Actually, The Row is just a bunch of reimaginings of the “perfect tee” in a variety of styles, and they are all over $250.