H&M Announces collaboration with "Girl with the Dragon Tattoo"

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H&M Announces collaboration with \"Girl with the Dragon Tattoo\"
H&M isn't letting up on cranking out one designer collaboration after another, this time the Swedish retailer has teamed up with a movie in a collection of women's clothing inspired by the new movie "The Girl With The Dragon Tattoo."

So if you want to dress like an asocial computer hacker, like Lisbeth Salander from "The Girl With The Dragon Tattoo" then H&M is the choice for you.

The collection launches December 14, and just like the costume design in the film, the H&M collection consists of leather skinny jeans, hoodies (like just the hood, no sweater attached), booties, ripped t-shirts, structured leather jackets, and denim jackets a 'la the films heroine.

Basically, the collection appeals to women who consider themselves to be punk rock but also kind of a hitch hiker. This 30-piece collection will be available at 180 H&M stores with a Divided department, meaning that cheaper section of H&M that they usually stick in the "upstairs" portion of two-story H&M's.

This is H&M's first collaboration with a film and to make sure that the designs stick close to the aesthetic of the film, H&M teamed up with the films costume designer Trish Summerville.

"I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I'm pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style," says Summerville.

"I love this collection and what we've achieved with Trish [Summerville]," says H&M designer Anna Norling, "She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude - they have a toughness to them but they are also really flattering. The collection is so much more than costume - it's a fashion statement, it's modern, and it's right for now."

H&M has also made news recently but not in a good way. New lingerie and swimsuit ads for H&M feature "virtual" models, which means that the brand used images of mannequins and altered them to look more lifelike while pasting a models head on top.

Of course, critics blasted the retailer for created unrealistic images of women's bodies, but H&M spokesperson Hacan Andersson shot back, "This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing. This is done for all clothing, not just for underwear, both male and female clothing," says Andersson.
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