H&M Launching Eco Friendly Red Carpet Collection

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H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M Launching Eco Friendly Red Carpet Collection
H&M is known for their high-profile collaborations with famous fashion designers, but now the retailer has launched the Conscious Collection, which is an eco-friendly collection.

The first wave of eco-friendly fashion were like hemp t-shirts that said things like “Friendly Fashion” and were just too expensive to enjoy, but now H&M has really hit it right with this perfect collection of party dresses, frocks and red-carpet gowns.

The clothes are made of hemp, recycled polyester and organic cotton and come in exciting floral prints, sophisticated embroidery and fun colors like purple, lemon, and bright blue.

This bright collection comes in time for spring, and goes on sale April 12, 2012.

The whole collection could be worn by anyone on the red carpet, especially since stars are eager to find eco-friendly designs.

There are several floor length gowns. An architectural purple and taupe dress with a mini skirt and long train. Another dress features a slim fit bodice and a giant ruffled skirt. There’s another pale green short-sleeved gown with a beaded top and mini plunging neckline.

This isn’t the first time that H&M has released sustainable style, but this is the first time you can buy a gown or a cocktail dress that is eco-friendly. These celeb-worthy dresses wont break the bank, however, you can only get them online.

Meanwhile at H&M, the current designer collaboration is Marni, which like most of its designer collaborations, the items flew off the shelves.
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