Heidiwood Gets Bad Reviews
April 17, 2008 by: BRIDGET DALY

Here's what NY Magazine's The Cut had to say about it, and the review couldn't make us happier.
No self-respecting grown woman should allow herself to be seen in these garments. It was bad. So bad. To Montag's credit, she trumpets Heidiwood's prices of $10 to $60 for any given item — compared to the triple-digit tags on L.C.'s line, that's a sure sign that she at least she understands her demographic. And yet everything we saw still gave us sticker shock. Paper-thin tanks for $27? Flimsy, panty-line-molesting dresses at nearly 40 bucks? Sure, that's a steal compared to Marc Jacobs, but not far enough removed from what you'd pay at the Gap for something that's at least 100 percent cotton and unlikely to give you a rash. When $37 seems exorbitant for a dress, you know you've got problems. In fact, it cemented our suspicion that Heidi is turning into Paris 2.0: terrible singer, lame boyfriends, famous mostly for on-camera pouting, and excessively eager to merchandise herself, regardless of actual quality.
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