Photos for Beyonce's new ad campaign for House of Dereon were just released and she looks smoking hot!

She looks very edgy, sort of channeling Rihanna's style in the ads.

She is sporting blonder than usual hair with dark eyes and a lot of skin and fake tattoos.

If you actually take a moment away from staring at Beyonce, you will notice some of the cool and edgy clothes from the line. Looks like they are stepping up their game.