James Franco

James Franco proves he is really good at smoldering. James is the newest face of Gucci's new Made to Measure clothing service and does that thing with his face that male models do when they want to look simultaneously like they are squinting, brooding, and being confused. James Franco is really good at making that face.

The sometimes model/sometimes actor posed for the campaign in Rome which features James in his own Made to Measure suit. The Made To Measure service basically means you can say your clothes are custom designed by Gucci. The service will begin in November and the site claims, "A more enhanced level of customization is available in the Made-to-Measure tailoring service, which allows clients to make an array of choices on silhouette, details and finishings to the suit in addition to the fabric color and type."

The Gucci Icon-Temporary store grand opening party in New York City was the hot ticket in town this week.

For the launch of the exclusive sneakers, Gucci will be opening a series of temporary stores in the world’s hottest locations. The first stop was in NYC on Crosby Street.

The event, which was hosted by Gucci’s creative director Frida Giannini, attracted may celebrities including Mark Ronson, Evan Rachel Woods, James Franco and Claire Danes. Other stops include Miami, London and Tokyo.

Mark Ronson wasn’t an ordinary guest. The DJ and Samantha Ronson’s brother collaborated with Gucci for a limited edition Ronson sneaker which will be released at every destination.

It is apparent that sneaker’s have made there way into high fashion. First we had Louis Vuitton, Lanvin, YSL and now the high-end sneaker pioneers Gucci are revamping their look and bringing on the hype by releasing this ultra exclusive collection.