Jason Wu's Launching Contemporary Line: "Miss Wu"

July 18, 2012 By:
Jason Wu's Launching Contemporary Line:

IT-designer Jason Wu is creating a new contemporary line for Nordstrom called Miss Wu.

Jason promises it wont just be cheaply manufactured version of his runway collections, but it does sound a lot like his “Jason Wu for Target” collection.

The collection will range in price from $195 for a sleeveless silk blouse to $795 for a black leather jacket. Not exactly cheap, but still more accessible than his namesake brand.

“Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” the designer told Women’s Wear Daily.

The 40-piece collection will launch January 2013 and Wu says the brand is more his “personality,” adding that “it was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.”

He also says that the collection has “touches of Mod” taking inspiration from sixties icons like Jane Birkin and Marianne Faithfull, “Those girls had that certain something-something that really felt right for the image of [the Miss Wu] girl.”

The collection is supposedly geared towards the Brass Plum demographic of Nordstrom, but Jason says, “This collaboration has an appeal not just to a younger set of women, but to a broader set of women and at prices that are approachable.”

I wonder if this collection will sell out in hours like his diffuse collection for Target did? Hopefully not, I’m not about to pay several hundred dollars for an eBay version of a silk blouse.