Jennifer Aniston Launching Perfume Line

March 5, 2010 By:
Jennifer Aniston Launching Perfume Line

Guess no celebrity is above coming out with their own perfumes these days! We hear Jennifer Aniston has been quietly working on her own scent for the last two years!

Sources tell Ok! that she’s trying to keep it under wraps. When WWD was asked about the possibility, they said, “We're not in a position to confirm or deny this.”

But the Ok! insider claims Jen is already trying out different names for the perfume. “Jen has yet to get 100 percent behind any name,” said the source. “But the one she favors is Aniston.”

Apparently a bunch of other names were already rejected—Echo being one of them.

“It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word,” explained the source. “Jen wants to unleash some really glamorous commercials on TV once her perfume is named.”

We suppose this isn’t as cheesy as some of the others we’ve seen. In fact, it reminds us of Sarah Jessica Parker ads for Lovely, which were done very tastefully. We’re looking forward to seeing—and smelling—the finished product!

UPDATE: Jen is going to call her new perfume "Lola V." What do you guys think of the name?