Jessica Simpson Creating Bootylicious Denim Line

The Jessica Simpson clothing empire is expanding! Jess is reportedly launching a denim line with Camuto Group and Jones Apparel. And she’s got a very specific look in mind—the jeans must make her customers look good from behind!

Jessica, who knows what it’s like to have real womanly curves, says, "Because I live in denim, the fit was the most important. A girl's booty needs to look good.”

She continues, "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."

We love it! Jessica is always under such high scrutiny—whether it be her weight, her love life, her music—but one area where she’s always shined is her fashion line. And she’s got $450 million in sales to prove it!

The denim-inspired apparel line, which will include jeanswear as well as woven and knit tops, will be available in 700 doors for Fall 2010. Jeans will wholesale from $20.00 to $24.00 and tops will wholesale from $9.00 to $20.00.