Jessica Simpson Designs New Jeans for Every Shape

 Image by Splash News

Jessica Simpson’s clothing empire is expanding even more! Just last night, Jess launched her new denim line with a private party in New York.

According to People, Jess celebrated with close friends and family like sister Ashlee Simpson, and even her new boyfriend Eric Johnson.

Each guest received their very own pair of jeans, and were invited to upload a photo of themselves in their best-fitting style to Jess’ Facebook page. For each uploaded image, Jessica will make a $1-donation to her “A Beautiful Me” initiative, which aims to inspire self-esteem in the lives of young people.

Jess’ new jeanswear line is really cute, and we love how she has a different look to fit every body type—from the skinny jeans, to bootcut, to her own take on the “jegging.” The prices are pretty amazing too—ranging from $44 to $69!

Jess seemed happier than ever with her man by her side, and we think Eric may just be the one! Jess did just tweet about how lucky she was the other day, saying, “I met a wonderful man. Damn I'm lucky!”

Check out Jessica’s new jeanswear line here.