Justin Bieber is Fresh Swaggy Face of Adidas NEO Label

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Justin Bieber is Fresh Swaggy Face of Adidas NEO Label
Swag, swag, swag, swag.

It’s no longer just some casual sing song whispers (that makes you melt every time your phone rings…because you made it your ring tone) in the background of his hit “Boyfriend,” but a motto for the 18-year-old entertainer’s way of life.

Justin Bieber and his greatest non-singing assets (his swagger and Klout score if he has one) have been designated as the new global style icon for Adidas’ NEO Label.

The partnership joins the forces of Adidas NEO Label footwear, which is sold in approximately 3,900 stores, and Justin Bieber, whose four albums have sold over 15,000,000 worldwide.

For the next two years, the Canadian singer will rep the street-sports brand as a brand ambassador on the road—rocking NEO Label’s freshest-to-death looks on stage, in public appearances, and through his Twitter account—along with a seasonal campaign debuting this February.

The “Live Your Style” slogan will inspire Justin’s fan base to stand out in Adidas’ sporty and fun designs, starting with the latest wardrobe pieces from the spring/summer 2013 look book.

Bieber and Adidas also announced their “Find My Golden Shoes” challenge to start it all off: a fun exercise that’s also something of a sport. Pictures of Justin in those custom-created NEO gold sneakers that graced his feet during his Believe World tour are hidden on various corners of the internet, daily clues of which are posted on the NEO Label’s Facebook site leading to their locations. The more you find, the more codes you uncover to enter into daily and weekly prizes—one of which is a trip to Miami where you can meet Bieber on tour. Your chances are slim considering his legion of fans, but you just have to belieb in yourself.

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