Karl Lagerfeld Unveils His Lower-Priced Karl Line

December 7, 2011 By:

After doing collections for H&M and Macy's, Chanel creative director Karl Lagerfeld is turning into a bargain basement queen, as he announces that his new low-budget fashion line "Karl" launches next month.

Karl attended Europe's biggest tech conference, Le Web, as a keynote speaker because his new Karl line will be sold exclusively online. "We will make fashion and technology history," says Karl, marking the first time a designer brand will be sold exclusively online.

The style is a little bit more rock'n'roll and edgy than Lagerfeld designs for Chanel, so don't expect a tweed skirt suit, this Karl line is like a lady version of Karl Lagerfeld's personal style. If you have thing for high necklines, ties and fingerless gloves, this collection is for you.

A leather jacket in the collection starts at around $200 and will launch on January 25, 2012 exclusively on Net-a-Porter. According to Net-a-Porter's Natalie Massenet, "it will be a more accessible and affordable brand" than Karl Lagerfeld’s eponymous line.

Lagerfeld released a 30 second teaser video for the collection, which only shows the faces of his models, so we only get a peek at what the clothes will look like.

During the tech convention Karl admitted that he was "obsessed" with Apple products, saying he has four iPhones, 20 to 30 iPads and several iPods. Uhhh, does he know what an iPad is? Because 30 ipads don't do anything different than 1 iPad can do. I think he's confusing iPads with blackout aviator shades, I'm sure he's got hundreds of those. Silly Lagerfeld, I love when he says things. This is the same guy responsible for the quote, "No one wants to see curvy women. You've got fat mothers with their bags of chips sitting in front of the television and saying that thin models are ugly.”

To prove that he was both fashionable ad tech-savy he admitted that he used his iPad to create videos for his four web-only commercials for Chanel last week, but when he tried to upload the Chanel ads to the big screen he actually beamed up some private photos of who else, himself.

I just have this image of Lagerfeld stealing photos of himself from google images and filling up his iPad with his own face.

But let's get back to the fashion. Net-a-Porter's Massenet thinks the new Karl line will be great for women who can now afford Lagerfeld designs, "The amazing thing about this is its accessibility - the price points are accessible, women all over the world will have access to Karl," says Massenet.