Posing in a series of ads that see the actress in a collection of cute and dainty dresses, sophisticated separates, and flirty blouses, Kate says “The new Ann Taylor is not afraid to be sexy and real – because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”
Taking the “face” duties from Demi Moore, the brand released this statement on why Kate was the obvious choice to front the brand.
“While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style."
And while I have always considered Ann Taylor to be a “mature adult” brand for “ladies,” Kate says she’s always been a fan of the brand at every age.
“As a young girl, I looked up to the sophisticated style of Ann Taylor. So it's been very cool to see how the brand has evolved to meet the changing needs of modern women," reveals Kate.
The campaign was shot by Tom Munro in a gorgeous California home, with Kate modeling her favorite pieces from the Spring 2012 collection. Everything is feminine, classy and I wouldn't be surprised if I saw Kate Middleton rocking most of these looks.