First Look: Kellan Lutz's Calvin Klein Underwear Ads

February 3, 2010 By:
First Look: Kellan Lutz's Calvin Klein Underwear Ads
Kellan Lutz is looking smokin’ in his new Calvin Klein underwear ads! He was just recently named the face of the company’s latest collection, “X,” which also features True Blood star Mehcad Brooks, Spanish tennis star Fernando Verdasco and Japanese athlete Hidetoshi Nakata.

Kellan says he’s ecstatic to be following in the footsteps of Mark Wahlberg. He said, “I started out modeling so this is the pinnacle. What more can you do than be on a billboard for something that you grew up thinking was super sexy and classy? It’s really prestigious and I love it.”

According to WWD, the new campaign launches on March 1st, and will include not only print ads, behind-the-scenes videos; interviews with the four models, and 3D versions of the ads.

Bob Mazzoli, chief creative officer for Calvin Klein Underwear said in a statement, "We're thinking bold, graphic and provocative, as always.”

Kellan says he didn’t starve himself to get ready for his new modeling gig. "I swear, candy helps! Gummy bears!" he said. "It helps fight the hunger of higher calorie foods, but it is bad for the teeth."

Only a male model would say to eat candy to get in shape!