Kris Jenner Launching Kris Jenner Kollection

August 17, 2011 By:

Kris Jenner is launching her own fashion line now, and the collection will be—wait, hold up. Kris Jenner doesn’t have her own fashion line yet? I thought this woman had branded herself on everything. Well, it's about damn time.

The famous reality star mom will be launching the Kris Jenner Kollection, and yes, I rolled my eyes, too. This family has a copyright on the letter K. But either way, the line is set to launch September 8th, the first day of New York Fashion Week.

Jenner said of her new endeavor:

"I've wanted to do a collection my entire life. I love the pieces that I wear, and they’re very successful for me, for my lifestyle."

You've got to admit, Kris Jenner is a busy woman, yet she always manages to look amazing. You can hardly tell that this woman has popped out a whole klan of kids.

Jenner admits she has "learned a lot" from parenthood and is now focused on "looking good" when she goes out.

"I spent the first half of my life being a mom, having six kids, so now I like to look good, and I’ve learned a lot in my 50-some-odd years of trial and error. This is a culmination of everything that I love that’s easy, with a few pieces thrown in for night and cocktail because every girl needs something to go out in."

Well, Kris Jenner looks young, but "girl" is kind of pushing it.

"When something’s well planned out, then it makes it happier when I begin my day, because I know exactly what to wear."

Prices are reasonable, from $35 for t-shirts to $140 for outerwear and "embellished dresses."

Four pieces are set to launch next month, and so far, it sounds like it will be wardrobe basics. A trench coat, a pair of leggings. The line will include more pieces in October.

Jenner says,

" I think to be designing clothes and to expand that into home and children and jewelry and accessories…that’s where I see us going, to a place where we can keep evolving as designers and giving people a little of our own personalities. All our lines combined hit every age demographic and body type. It’s a great one-stop shop.”

Jenner's daughters, Kim, Kourtney, and Khloe, opened D-A-S-H in 2006, so this isn't the family's first journey into fashion. The boutique sells collections from Whitney Eve, La Rok, and Lindsay Lohan's collection, 6126.

Oh and did I mention that they also have their own line at Sears and have also collaborated with Bebe? Ya, they know a thing or two about fashion by now.