IOC Could Strip Phelps of Medals For LV Campaign

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IOC Could Strip Phelps of Medals For LV Campaign
The International Olympic Committee has really been jerky during this Olympics. Their ruling that athletes couldn’t promote any of their sponsors on social media outlets during the games pissed off many (especially those who only had one sponsor and were relying on a day or so of popularity during the games to thank them), and now one of their many Orwellian rules has made it possible for them to get on Michael Phelp’s (Louis Vuitton travel) case.

Phelps appeared in a series of Annie Leibovitz shot ads for Louis Vuitton’s Core Values Campaign, which is fine—except that someone leaked the shots a week early online (Phelps and Vuitton both deny doing it).

The IOC’s guidelines stipulate in their Rule 40 that athletes can’t promote any non-Olympic sponsors between July 18th and August 15th. Because of that, the campaign was supposed to be released yesterday.

More specifically, Rule 40 says that, "A competitor or a team may lose the benefit of any ranking obtained in relation to other events at the Olympic Games at which he or it was disqualified or excluded; in such case the medals and diplomas won by him or it shall be returned to the IOC."

Though it’s highly, highly unlikely that the IOC would ever do that, somewhere in Louis Vuitton I bet there’s an intern getting the worst talking to of their lives.
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