Louis Vuitton Named World's Most Expensive Luxury Brand

May 24, 2012 By:

The French fashion house, home to the signature LV monogram, has been named the world’s most valuable luxury brand. For the seventh year in a row, Louis Vuitton has been worth more than any other fashion house.

The brand is valued at $25.9 billion. Followed by Hermes at $19.1 billion and Swiss watchmakers Rolex in third, valued at $7.17 billion.

The numbers are combined with consumer interviews to rank the luxury brands.

Nick Cooper, of research company Millward Brown Optimor, the company that conducted the interviews on the various brands performance says “Luxury is seen as a good investment with people increasingly buying classic pieces rather than high fashion.”

True, LV never goes out of style.

“Those who can afford it indulge, including young professionals who, increasingly unable to buy houses, are spending their disposable income on mid-tier luxury,” says Cooper.

Other top luxury brands that made the list include Chanel, who placed fourth with 46.68 billion, Gucci with $6.42 million and Prada is in sixth with $5.7 billion. Cartier came in seventh with $4.8 billion and Burberry came next with $4.09 billion.

It’s a good day to be an employee of Louis Vuitton.