Macy's Announces Next Designer Collection with Doo-Ri Chung

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Macy's just announced it's newest designer collection, but who could they possibly sign to top their last collaboration with Karl Lagerfeld? A Wedding Dress collection by Vera Wang? Alexander McQueen prom dresses by Sarah Burton? Nope, they announced that their latest Impulse collection will be with Doo-Ri Chung.

Reason why Doo-Ri Chung is someone you should care about:

She designed a purple dress for First Lady Michelle Obama that she wore last week to the White House's state dinner for Korea. And if I've learned anything about the Obama administration it's that Michelle Obama has morphed into a sartorial goddess. Chung also attended Parsons The New School of Design and spent five years working with Geoffrey Beene. Chung launched her own Doo.Ri line in 2003.

"My clothes have always been about making women feel elegant and modern, which is why I am so excited about this capsule collection," Chung said in a release, "It truly embodies the confidence and creativity of the modern woman."

From the sketches that have emerged, we can expect the line to include items like art-inspired prints, jersey and leather pieces, knitwear and more including shift dresses, trench coats, maxi dresses, sweaters, cardigans, skirts and blouses.

Chung is the fifth designer this year to collaborate with Macy's, but the first female to design for the capsule collection. Other designers for Macy's this year include, Kinder Aggugini, Matthew Williamson, Karl Lagerfeld, and Giambattista Valli.

Though Chung comes from the world of luxury fashion, she didn't loose the designer appeal just because she was working with Macy's, "The customer is very different from whom we've catered to before, but I really didn't have to adapt. Macy's wanted to keep the design level high. I didn't feel the challenge was very different," says Chung.

The collection will become available on February 15 and stay available for eight weeks. It will hit 225 Macy's stores and on and no prices exceed $159.

For those still wondering if you'll like the Doo.Ri styles, her style is kind of like sassy working woman who's ready to go out at a moments notice. Imagine Jason Wu but a tiny bit more luxurious. Here's a quote from Glamour is you don't believe me, "Think beautiful draping, modern fabrics and a good blend of wear-with-eveing neutrals and energetic pops of color and pattern," and also, "art inspired prints, jersey pieces mixed with leather, beautifully detailed knitwear and Doo-Ri's iconic draping."

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