Madonna and Lourdes Search For the Next Model For "Material Girl

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Madonna and Lourdes Search For the Next Model For \"Material Girl
Madonna and her daughter Lourdes are launching a contest to find the next model for their "Material Girl" collection at Macys.

This seems like it might be the "Madonna" version of ANTM. Madge and Lourdes are launching something called the "Madonna and Lola search for the Next Material Girl 'Lucky Star'".

However, Madonna says they aren't looking for a model, but rather a girl who embodies the irony of what it means to be a material girl while still being something they refer to as a lucky star? Too many words, let's let Madonna explain.

"This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

So if you're a stylish free spirit or whatever, submit a photo and 100 words on why you should be selected as one of Material Girl's "Lucky Stars." The girls who compete to become the next Lucky Star will be judged by a celebrity panel that includes Kelly Osbourne who is the current Material Girl spokesperson.

The mother/daughter duo released a video to promote the star search. In it Lola "plays" a totally disaffected teen who uses words like "totes magotes" and schools her mom on why nobody uses the word "whatevs" anymore. Madge and Lola bicker back and forth about what it means to be a material girl while Lola texts on her phone and eats starfruit while Madonna gets her hair done and tries to claim she's not superficial. According to Madonna, in the video, this is supposed to be ironic.

While Lourdes acts like a totally chill-bro 15-year-old, she claims that her mom is totally old and out of touch with reality. To which Madonna responds, "I think you're an ageist and a lookist." A lookist? That's a thing now?

Anyways, what's this video about? Oh yeah, the search for the Material Girl Lucky Star? Madonna explains what they are trying to find.

"We're not looking for a model. We're looking for a woman-girl-female-child who embodies a certain Je ne sais quoi," explains the pop star.

Lourdes keeps munching on her fruit plate and says, "no-one is like that." Good luck finding that woman-girl-female-child Madonna. Basically, Madonna's looking for her twin.

If you're the lucky star who wins the contest you would be modeling the Material Girl brand which will be part of a digital, outdoor and in-store Macy's campaign and receive a $5,000 cash prize.
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